Hearing Aid Styles
Every Major Hearing Aid Style, Fitted for You
Hear Today Hearing Aids fits every major hearing aid style in Corpus Christi, TX — from near-invisible in-canal devices to powerful behind-the-ear systems and the popular receiver-in-canal models. Dr. Cheryll Gold selects from a full range of styles across leading manufacturers, matching each recommendation to your audiogram, your daily listening environments, your dexterity, and your budget. Every option is explained before any decision is made.
Which Style Fits Your Hearing Loss and Lifestyle
The right hearing aid style depends on your degree of hearing loss, your ear anatomy, your dexterity, and how visible you want the device to be. Our Doctors of Audiology walk through every trade-off so you leave confident in your choice.
Receiver-in-Canal (RIC)
The most popular hearing aid style today. A small housing sits behind the ear and sends sound through a thin wire to a speaker placed in the ear canal. RIC devices are lightweight, discreet, and offer excellent sound quality with Bluetooth streaming and rechargeable battery options — suitable for mild to severe hearing loss. Their comfortable, low-profile design makes RIC a go-to choice for active patients who want both performance and discretion.
Behind-the-Ear (BTE)
The most powerful hearing aid style. The housing sits behind the ear and delivers sound through a tube to a custom earmold or dome. BTE devices offer the longest battery life, the most amplification, and accommodate advanced features including Bluetooth streaming — making them ideal for moderate-to-profound hearing loss and an easy-to-handle option for patients who prefer a larger, more durable device.
In-the-Ear (ITE)
Custom-molded to fill the outer ear bowl, ITE hearing aids suit mild to severe hearing loss. Their larger shell is easier to handle and insert — a practical advantage for patients with arthritis or reduced dexterity — and they can include volume controls, directional microphones, wireless connectivity, and rechargeable battery options.
In-the-Canal (ITC)
Custom-fit to sit partially inside the ear canal, ITC hearing aids are smaller and more discreet than ITE models while still accommodating directional microphones and wireless features. They work well for mild to moderate hearing loss and are a popular choice for patients who want a low-profile device without sacrificing connectivity or manual controls.
Completely-in-Canal (CIC)
Fitting entirely inside the ear canal, CIC hearing aids are very discreet with only a small removal handle visible at the opening. They're a popular choice for mild to moderate hearing loss when cosmetic appearance is the priority. Their compact size limits some advanced features, but many CIC models from the manufacturers we carry still support Bluetooth connectivity.
Invisible-in-Canal (IIC)
The smallest hearing aid available, IIC devices sit deep inside the ear canal and are virtually invisible to others. Best suited for mild to moderate hearing loss, they're removed daily with a small pull string. Candidacy depends on ear canal anatomy — your Doctor of Audiology will confirm fit during your evaluation. If maximum discretion is your top priority, this is the style to explore.
30-Day Hearing Aid Exchange Period
Every set of prescription hearing aids fitted at Hear Today Hearing Aids is backed by a 30-day exchange period. Wear your devices at work, at the dinner table, on the golf course, and at home — if they aren't quite right within 30 days, bring them back and we'll swap them for a different model, or return them for a refund if no device is the right match. Real life is the only test that counts.
Reconnect With Life's Precious Moments
Audiologist-owned hearing care in Corpus Christi, built around your hearing, your lifestyle, and your budget.
Serving Corpus Christi & South Texas
Visit Us in Corpus Christi
Our office on South Staples is a full-service hearing clinic where Dr. Gold provides diagnostic evaluations, hearing aids, and lifetime support for every patient.
- Audiologist-owned and operated since 2001
- Doctor of Audiology care at every step
- Major insurance plans & CareCredit accepted
- Handicap accessible
“Dr. Gold took the time to explain my hearing and never pushed me toward anything. The whole visit was thorough and unhurried, and my hearing aids have made a real difference. Easily the best hearing care I've had in Corpus Christi.”— Verified Google Review
Hear Today Hearing Aids
Hearing Clinic4456 S Staples St, Corpus Christi, TX 78411
| Monday | 8:30 AM - 5:00 PM |
| Tuesday | 8:30 AM - 5:00 PM |
| Wednesday | 8:30 AM - 5:00 PM |
| Thursday | 8:30 AM - 5:00 PM |
| Friday | 8:30 AM - 5:00 PM |
| Saturday | Closed |
| Sunday | Closed |
Hearing Aid Styles FAQs
Common questions about hearing aid styles in Corpus Christi — which sit deepest in the ear, where rechargeable options fit, and how Dr. Gold at Hear Today helps you choose.
Invisible-in-canal (IIC) and completely-in-canal (CIC) hearing aids are the smallest and most discreet styles available at Hear Today. They sit deep in the ear canal and are nearly undetectable to others, with only a small removal handle visible at the canal opening.
Both work well for mild to moderate hearing loss. Their compact size does limit some advanced features, and the smaller batteries may need more frequent changing. In-the-canal (ITC) and in-the-ear (ITE) styles sit higher, accommodate more amplification for greater hearing loss, and come in rechargeable options. Dr. Gold walks through the trade-offs at your consultation in Corpus Christi.
Rechargeable hearing aids are available across most RIC, BTE, and ITE styles from the manufacturers Hear Today works with. ITC models are beginning to offer rechargeable options as battery technology develops. CIC and IIC styles generally still rely on disposable zinc-air batteries because the housings are too small to hold a rechargeable cell.
For many patients — especially those who travel frequently, have reduced dexterity, or prefer the simplicity of an overnight charger — a rechargeable RIC ends up being the most practical choice. Dr. Gold reviews the battery trade-offs for each style during your consultation in Corpus Christi. Call (361) 414-9066 to discuss which option fits your routine.
CROS (Contralateral Routing of Signal) hearing aids are designed for patients with single-sided deafness. A microphone on the non-hearing side picks up sound and wirelessly sends it to a receiver worn on the better ear — so conversations coming from your weaker side are no longer missed.
BiCROS systems add amplification for patients whose better ear also has some degree of hearing loss. Both systems are available from the manufacturers Hear Today carries. If you've been told one ear is unaidable, call (361) 414-9066 and ask Dr. Gold about your candidacy.
Style selection at Hear Today is a clinical decision, not a sales process. Dr. Gold reviews your audiogram to confirm the degree and shape of your hearing loss, then factors in your daily listening environments, your dexterity, your preference for how visible the device should be, and your budget.
Because Hear Today works with multiple leading manufacturers, the recommendation is matched to your life rather than a single brand's offerings. Every style choice is followed by a careful fitting session and programming adjustments to ensure the device performs. Call (361) 414-9066 to get started with a hearing evaluation.